Why use email marketing?

Email marketing is an extremely effective way to reach out to your target audience, and in the world of digital marketing, it’s become more important than ever. But why do people use email? And what makes it such a popular communication tool? Here are some answers:

1. It's cost effective

2. It's personal

3. It's easy to measure

4. Instant access to your audience

5. Promote what you want, when you want

6. No competition in an inbox

7. Reach out to a captive audience

1. It's cost effective

With email marketing you can reach thousands of people with just a few clicks. The cost-effectiveness of email allows you to send a large number of messages at once, and it's easy to automate so you can schedule your messages well in advance.

Email is cost effective when it comes down to reaching specific audiences too: You can segment your lists into groups based on interests or demographics that appeal most strongly to each individual subscriber—and then target those specific groups with personalized content that caters directly towards their needs and interests! This makes it easier than ever before for brands/companies big or small who are looking for ways get their message out there effectively without having spend too much money upfront...or even afterwords either!

2. It's personal

Email marketing is the most personal way you can interact with your audience. While social media and other forms of digital advertising do offer some level of creative control, they're not something that you're able to connect with on an individual level. An email is the only medium where you can share a message directly with your target market and receive feedback from them in real time. You know exactly who's receiving your messages and what they think about them—and if there are issues, it's easy to respond quickly without having to worry about whether or not someone will see it before the end of the day or week!

It also helps that email marketing gives you complete control over how much information you want to share about yourself (and even how much personality). You don't have people scrolling past a post on Instagram or Twitter without actually reading it because there aren't any visuals; instead, each message has its own unique look based on its purpose so people know exactly what kind of content they'll find inside!

3. It's easy to measure

Email marketing is easy to measure. With the right tools, you can track your open rates and click-throughs, as well as conversions from email.

Let's take a look at some of these metrics:

• Open rate: The percentage of people who open your emails compared to the number that received it. If you have 100 emails sent and 15 people opened them, then your open rate would be 15%. The higher this number is, the better!

• Click-through rate: The percentage of people who clicked on links within an email campaign compared to how many times those links were clicked in total. If you have 100 emails sent with 5 clicks on links throughout all those messages (10 total), then your click-through rate would be 50%. Again—the higher this number is, the better!

• Conversion rate: This refers to how many conversions occur after someone views or clicks through an email message (like sales or leads). As long as there's some kind of action taken by someone who received an email from you—whether they buy something or sign up for something—it counts as a conversion!

4. Get instant access to your audience

You can get instant access to your audience. With email marketing, you can reach out to people and get them interested in what you have to offer. Email is also a great way of getting people to buy your product or service because they are already interested and they are more likely to buy from someone that contacted them before than someone who just showed up out of nowhere.

5. Promote what you want, when you want

You can promote anything!

You can promote your own content, content from other sources, events, products and services. You can promote a blog post or an article or even a video.

6. No competition for attention in an inbox

Email marketing is an effective tool for reaching your target audience and keeping them informed about what you are doing. It is easy, fast, and cheap to use.

With email, you can send one-to-one messages to your potential customers through a newsletter or direct mail campaign (e.g., coupons). You can also use email to send product updates and special offers that only go to customers who have shown interest in similar products from the same company before.

Email marketing has many benefits: it has a high open rate; it's personal; people tend not to delete emails without reading them first; users are more likely to click on links provided within an email compared with those found on social media sites like Facebook or Twitter.

7. Email marketing is an awesome way to reach out to a captive audience and get people to care about what you’re doing

Email marketing is an awesome way to reach out to a captive audience and get people to care about what you’re doing. Your business can make the most of this opportunity by:

• Personalizing your emails

• Tracking the results of your email campaigns

• Getting creative with how you use it for social media promotion, content sharing, etc.

Email marketing has some big benefits over other methods of advertising: It’s easy to measure the success or failure of an email campaign because every click and open can be tracked in real time. This allows you to keep track of what works best so that future messages are more effective at driving sales leads or increasing engagement with customers. Email also provides instant access to your audience; they don’t have any other choice but to read it when they open their inboxes each day! There's no competition for attention in an inbox—your message is top-of-mind without having fought its way through noisy ads on Facebook or Twitter feeds first (and those ads aren't personalized). This makes email marketing ideal for promoting products like ours where we want our customers' attention focused on one thing--our product--rather than everything else going on around them online today!

If you’re wondering why email marketing is a great tool to use, look no further! Email marketing has been around for decades and continues to thrive in the digital age. It's cost effective, personal and easy to measure. And with the ability to reach out directly into your audience’s inboxes, there are no better ways than email marketing when it comes down to promoting what you want when you want it.