Your FY2025/26 Marketing Toolkit: Essential Tools for SMEs

The digital landscape keeps evolving, and so should your marketing toolkit. Whether you're managing your own marketing in-house or working with a partner like us, having the right tools can make your strategy more efficient, data-driven, and scalable.

As we enter FY 2025/26, we've updated our essential toolkit to reflect the tools we trust most when working with small-to-medium-sized businesses.

Canva Pro

Still the MVP of DIY design. In 2025, Canva continues to be a go-to tool for:

• Branded social media graphics

• Pitch decks and proposals

• Email banners

• Video content with templates

Why we love it: Brand kits, easy resizing for different platforms, and AI-powered design suggestions.

Pro tip: Setup templates within Canva to post consistently while staying on brand.

Social Media Management

Meta Business Suite (Free) - Still essential for Facebook and Instagram scheduling, inbox management, and performace insights.

Later/Buffer/Hootsuite (Updated Features) - While the market is crowded, we've seen clients benefit most from Later and Buffer for their:

• Easy content calendar views

• Team collaboration

• Auto-posting and first-comment scheduling on Instagram

New for 2025: AI-generated post captions and performance predictions are rolling out on most major platforms.

Google Search Console and Google Analytics 4

This pairing gives you insight into:

• How users are finding you

• Which pages are underperforming

• Technical SEO issues like mobile usability and indexing

Notion or Trello

Manage your annual marketing calendar, campaign timelines, and content drafts.

Pro tip: Build customised dashboards so everyone stays on the same page with deliverables, deadlines, and progress.

Marketing doesn't have to feel overwhelming or expensive. With the right tools in place, small businesses can streamline their content, stay visible, and make smarter decisions about where to invest time and money.

If you're not sure where to begin, or need help setting up and managing these tools, we are here to help. From strategy to implementation, we act as your extended marketing team, so you can focus on running your business.